Support 
SEARCH ENGINE MARKETING MONTHLY PACKAGES
- Google Search Network
- Monthly Reports
- Keyword Expansion
- Ad A/B Split Testing
- Search Terms Review
- Negative Keyword Additions
- Pause Underperforming Keywords
- Keywords Competitive Analysis
- Campaign Settings Management
NO SETUP FEE
12-month term*
- Google Search Network
- Advanced Monthly Reports
- Keyword Expansion
- Ad A/B Split Testing
- Search Terms Review
- Negative Keyword Additions
- Pause Underperforming Keywords
- Keywords Competitive Analysis
- Campaign Settings Management
- Keyword Match Type Setting
- Geo-targeting Analysis
NO SETUP FEE
12-month term*
- Google Search Network
- Advanced Monthly Reports
- Keyword Expansion
- Ad A/B Split Testing
- Search Terms Review
- Negative Keyword Additions
- Pause Underperforming Keywords
- Keywords Competitive Analysis
- Campaign Settings Management
- Keyword Match Type Setting
- Geo-targeting Analysis
NO SETUP FEE
12-month term*
SEARCH ENGINE MARKETING MONTHLY OPTIMIZATION DELIVERABLES
GOOGLE SEARCH NETWORK
We advertise on the Google Search Network. This allows us to reach over 90% of searchers in most industries.
MONTHLY REPORTS
We provide monthly reports that include the statistics that are most relevant to you as a business owner.
ADVANCED MONTHLY REPORTS
We include additional key performance indicators and data analysis of your campaign performance.
KEYWORD EXPANSION
We research and implement new keywords to increase the reach of your campaign.
AD A/B SPLIT TESTING
We test ads in each ad group against each other and continually innovate new ad text to increase click through rates.
SEARCH TERMS REVIEW
We analyze the terms that users are searching before clicking an ad to make sure that the campaign is only spending on relevant searches.
NEGATIVE KEYWORD ADDITIONS
We add negative keywords to reduce wasted spend on keywords that are not relevant to your business.
PAUSE UNDERPERFORMING KEYWORDS
We review the existing keywords in your campaign and pause keywords that have low quality scores or click through rates.
COMPETITIVE ANALYSIS
We review how often your ads are showing for your keywords compared to your competition and work to increase this rate.
CAMPAING SETTINGS MANAGEMENT
We review dozens of settings in your campaign to make sure that everything is correct and continues to run smoothly.
KEYWORD MATCH TYPE TESTING
We test running keywords as “broad match”, “modified broad match”, “phrase match”, and “exact match” to determine which version will return the best results.
GEOTARGETING ANALYSIS
We review where your ads are performing best, and remove your ads from showing in cities/regions where they do not perform well..
MONTHLY PHONE CALL
We call you once a month to review your campaign, changes that have been made, and your goals for the coming month.
EVALUATION OF EXISTING MARKETING
We run an initial audit of your existing AdWords campaigns to identify any problem areas. We will also review marketing materials that are provided in order to better develop recommendations for new campaigns.
DEVELOP KEYWORD LIST
We utilize proprietary tools and analyze existing keywords on your site to identify keywords that you have an opportunity to rank well for. We leverage these keywords with your goals to strategically optimize plan your AdWords campaign.
PROVIDE CPC RANGE FOR KEYWORDS
We evaluate current market trends and industry competition to develop a range of possible keyword cost per click.
PROVIDE KEYWORD SEARCH VOLUME
We research how many searches are being performed on Google for your keyword list to develop an idea of how visible your ads could be.
DEVELOP COMPETITOR LIST
We utilize proprietary tools to discover which of your competitors are currently spending on search engine marketing. Provide Recommended Budget We provide a recommended budget to show the best return on investment based on all of the above.
ACCOUNT SETUP/TRANSFER
We use Google’s recommended guidelines to set up your AdWords account. This includes campaign type, network targeting, device targeting, language eligibility and bid strategy. If you have any existing campaigns, we run an audit of your campaigns to identify any problem areas and fix the issues appropriately.
GEOGRAPHIC TARGETING
We target AdWords campaigns to countries, states, cities, Nielsen® DMA® regions or postal codes based on your needs.
AD GROUP CREATION
We follow Google’s best practices in creating ad groups that will show highly relevant ads to potential customers.
KEYWORD CREATION
We develop keywords based on our SEM audit and implement them in the ad groups created previously. We use a mix of broad, modified broad, phrase, and exact match options to provide the best results possible.
AD CREATION
We write custom ad copy for your business, creating eye-drawing headlines, accurate descriptions, and engaging call-to-actions. We then link the ads to the most relevant pages on your website to increase visitor retention and conversions.
LOCATION, CALL, SITELINK AND CALLOUT EXTENSIONS
We create all of the relevant ad extensions to help increase ad click-through-rate, relevance and calls to your business.
CONVERSION TRACKING SETUP
We generate a conversion tracking code and implement it either on your website or your third-party eCommerce platform. This way, you will know exactly how many of your clicks are turning into sales for your business.
NETWORK DAWN SEM CASE STUDY
The following case study is for a Texas based tractor and farm equipment supplier. After switching to an AdWords campaign managed by a Network Dawn SEM expert, even with a temporarily reduced budget, we were able to provide vastly improved results, and show a very high return on investment. With products such as tractors selling for well over $150,000, the client was very excited with a cost of just $17 dollars per lead over the course of a year.
| PREVIOUSLY MANAGED | MANAGED BY US | PERCENT CHANGED | |
|---|---|---|---|
| MEDIA BUY | $9,766.08 | $3,269.81 | -66.52% |
| IMPRESSIONS | $402,052 | $1,555,878 | +286.98% |
| CLICKS | $7,233 | $47,934 | +562.71% |
| AVG.POSITION | $3.84 | $3.4 | -11.46% |
| EST. TOTAL CONVERSIONS | No data provided | $192 | N/A |
| EST. TOTAL CONVERSIONS | No data provided | $17.03 | N/A |